I worked closely with Amos White and his team to develop a strong, progressive, and authentic visual identity that they could deploy to help promote some change in Alameda. Over the course of 4 months I developed: an identity system, website, social media assets, lawn signs, newspaper ads, mailers, door tags.

Initial brainstorming — Amos worries should we focus on the name White? 

Through a lot of discussion, we determined that although the name "White" is recognizable—Amos in turn is more unique. I wanted to capture his eccentricity and felt that a dynamic exclamation point was the solution. 

First name wins! 

With the goal of being different than what's expected when it comes to political branding

Social ads

Some of Alameda's supporters!

Designed and built in the difficult platform, NationBuilder