![](https://cdn.myportfolio.com/1f66130f-dc47-406f-a8aa-bd408a1703dd/506f1171-e0d4-4501-9157-362d4caafab6_rw_1920.jpg?h=687933f32fda2747c295bc78b1591102)
I worked closely with Amos White and his team to develop a strong, progressive, and authentic visual identity that they could deploy to help promote some change in Alameda. Over the course of 4 months I developed: an identity system, website, social media assets, lawn signs, newspaper ads, mailers, door tags.
![](https://cdn.myportfolio.com/1f66130f-dc47-406f-a8aa-bd408a1703dd/87d1d056-0cfb-4b0f-99b2-6256901310d6_rw_1920.png?h=723a3eda32f212bca081dee06467cd2c)
Initial brainstorming — Amos worries should we focus on the name White?
Through a lot of discussion, we determined that although the name "White" is recognizable—Amos in turn is more unique. I wanted to capture his eccentricity and felt that a dynamic exclamation point was the solution.
![](https://cdn.myportfolio.com/1f66130f-dc47-406f-a8aa-bd408a1703dd/e0a08599-c149-4d4e-81bb-3fcc5b464e2c_rw_1920.png?h=79b152d601884bc9acc6bcfe167fbe6d)
First name wins!
![](https://cdn.myportfolio.com/1f66130f-dc47-406f-a8aa-bd408a1703dd/ba21e3cd-77b4-423b-bc46-769169fe9916_rw_1920.png?h=d5530d6b1726702974a8a210f109a65b)
With the goal of being different than what's expected when it comes to political branding
![](https://cdn.myportfolio.com/1f66130f-dc47-406f-a8aa-bd408a1703dd/5b59d67f-a125-47be-b6c9-bc48a95f7e4b_rw_1920.png?h=8067ec9a0aa642c547cbcf5468714a4d)
Social ads
![](https://cdn.myportfolio.com/1f66130f-dc47-406f-a8aa-bd408a1703dd/5765c586-9439-447e-9cca-4710250d4a7d_rw_1920.jpg?h=560d66219db1e8e7b6d29cc28ad074db)
Some of Alameda's supporters!
![](https://cdn.myportfolio.com/1f66130f-dc47-406f-a8aa-bd408a1703dd/69593c1d-9f30-4077-9f3c-3f39f1e2380a_rw_1920.png?h=9402656da68b589ee50aec34f5fa9fc8)
Designed and built in the difficult platform, NationBuilder.