Legacy Business Solutions provides businesses with state of the art multifunction printers, scanners and high speed production systems to the greater Bay Area. They contacted us with the need for both a brand and website refresh. On my end of things, this meant refining the logo, devise a theme for the graphics to use and the front-end work for the website.
The most significant change to their logo was the implementation of a new icon that represented more than just a folded note. In its place is the key element on the machines they supply and service, the green start button. This is used in the compact navigation in place of the full logo and also acts as a graphic element when flattened. The typefaces were updated as well as the layout of the type itself, adding more balance between 'Legacy' and 'Business Solutions.'